Privacy Policy

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

Account

means a unique account created for You to access our Service or parts of our Service.

Affiliate

means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.

Application

refers to Cliro, the Generative Engine Optimization (GEO) platform provided by the Company, which enables users to monitor, analyze, and optimize the presence and positioning of brands, websites, and content within large language models (LLMs) and generative search engines such as ChatGPT, Claude, Gemini, Perplexity, among others.

Company

(referred to as either "the Company", "We", "Us", or "Our" in this Agreement) refers to Enterprise Software Development LLC, Florida, United States of America.

CCPA/CPRA

refers to the California Consumer Privacy Act (the "CCPA") as amended by the California Privacy Rights Act of 2020 (the "CPRA").

Consumer

for the purpose of the CCPA/CPRA, means a natural person who is a California resident.

Country

refers to: United States of America.

Device

means any device that can access the Service, such as a computer, a cellphone, or a digital tablet.

LLM Data

refers to the information generated, collected, or processed as a result of queries, prompts, responses, and outputs of third-party language models (such as OpenAI, Anthropic, Google, Perplexity, among others) used by the Application to provide the GEO Service.

Personal Data

is any information that relates to an identified or identifiable individual.

Service

refers to the Application.

Service Provider

means any natural or legal person who processes the data on behalf of the Company. This refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service, or to assist the Company in analyzing how the Service is used. This includes, without limitation, LLM API providers, generative SERP scraping and analysis services, and data processing services.

Usage Data

refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit, queries made to LLMs, or the number of brands monitored).

You

means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Company name, job title, and industry
• Billing address
• Usage Data

GEO Platform-Specific Data

Due to the nature of Our Service as a Generative Engine Optimization (GEO) platform, We also collect and process the following types of data:

• Brand and Domain Data: URLs, domains, brand names, products, competitors, and keywords that You enter or configure for monitoring within LLMs and generative search engines.
• Prompts and Queries: the queries, prompts, and questions You define or that the platform generates automatically to evaluate the visibility of Your brand in LLMs.
• LLM Outputs: the responses, citations, mentions, and content returned by third-party language models in connection with Your queries. Please note that these outputs may be processed by external providers (e.g., OpenAI, Anthropic, Google) subject to their own privacy policies.
• Uploaded Content: any content, document, file, or information You voluntarily upload to the platform for analysis or optimization purposes.
• Configuration Data: preferences, integrations, connections to third-party tools (e.g., Google Search Console, CMS, analytics platforms), and API credentials You choose to connect to the Service.

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol (IP) address, browser type, browser version, the pages of Our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers, the number and frequency of queries made to LLMs, brands and domains monitored, and other diagnostic data.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain Our Service: including monitoring the usage of Our Service and executing LLM queries on Your behalf.
• To manage Your Account: to manage Your registration as a user of the Service.
• For the performance of a contract: the development, compliance, and undertaking of the subscription agreement for the GEO services You have contracted.
• To train and improve Our proprietary analytical models: We may use aggregated and anonymized data derived from the use of the Service (queries, LLM outputs, visibility metrics) to improve the accuracy, coverage, and quality of Our GEO Service. We never use identifiable proprietary or confidential content for this purpose without Your explicit consent.
• To contact You: by email, telephone calls, SMS, or other equivalent forms of electronic communication.
• To provide You with news, special offers, and general information: about other goods, services, and events which We offer that are similar to those You have already purchased or inquired about.
• To manage Your requests: to attend to and manage Your requests to Us.
• For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets.
• For other purposes: We may use Your information for data analysis, identifying usage trends, determining the effectiveness of Our promotional campaigns, and to evaluate and improve Our Service, products, services, marketing, and Your experience.

We may share Your personal information in the following situations:

• With Service Providers: including, in particular, LLM API providers (OpenAI, Anthropic, Google, Perplexity, etc.), cloud infrastructure providers, payment processors, analytics tools, and support services. Please note that the queries and prompts You execute through Our Service may be transmitted to these LLM providers and processed according to their respective privacy policies and terms of use.
• For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition.
• With Affiliates: We may share Your information with Our affiliates, in which case We will require those affiliates to honor this Privacy Policy.
• With business partners: We may share Your information with Our business partners to offer You certain products, services, or promotions.
• With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Processing of Data by Third-Party Language Models

Our GEO platform operates by sending queries and prompts to large language models (LLMs) operated by third parties, including but not limited to OpenAI (ChatGPT), Anthropic (Claude), Google (Gemini), Perplexity, xAI (Grok), and others. By using Our Service, You acknowledge and agree that:

• The queries, prompts, and content You input may be sent to these LLM providers as part of the Service.
• The processing of this data by LLM providers is subject to their respective privacy policies and terms of service.
• We make reasonable efforts to use enterprise or "no-training" API options when available, in order to prevent Your content from being used to train third-party models.
• We do not control how these third parties process, store, or retain the data sent to them, and We recommend reviewing their privacy policies.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with Our legal obligations, resolve disputes, and enforce Our legal agreements and policies.

Usage Data, LLM query history, and monitoring results will generally be retained for the duration of Your active subscription plus a reasonable additional period for backup, audit, and analysis purposes. Aggregated and anonymized data may be retained indefinitely.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices in the United States and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of Your jurisdiction.

If You reside in the European Economic Area (EEA), the United Kingdom, or Switzerland, Your data may be transferred to the United States. The Company will implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to protect such transfers.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service. You may update, amend, or delete Your information at any time by signing in to Your Account and visiting the account settings section.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security. We implement industry-standard technical and organizational measures, including encryption in transit and at rest, access controls, and periodic audits.

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process, and transfer information about Your activity on Our Service in accordance with their Privacy Policies.

Language Model (LLM) Providers

We use third-party LLM provider APIs to execute Your GEO queries. These may include:

• OpenAI — https://openai.com/policies/privacy-policy
• Anthropic — https://www.anthropic.com/legal/privacy
• Google AI — https://policies.google.com/privacy
• Perplexity — https://www.perplexity.ai/hub/legal/privacy-policy
• Other LLM providers We may integrate from time to time.

Analytics

We may use third-party Service providers to monitor and analyze the use of Our Service, including Google Analytics and other similar tools.

Email Marketing

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials, and other information that may be of interest to You. You may opt out of receiving any or all of these communications by following the unsubscribe link provided in any email We send.

Payments

We may provide paid products and/or services within the Service. In that case, We may use third-party services for payment processing (e.g., Stripe). We do not store or collect Your payment card details. That information is provided directly to Our third-party payment processors.

This privacy notice section for California residents supplements the information contained in Our Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California.

Categories of Personal Information Collected

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Device. Categories collected include identifiers, commercial information, internet or other similar network activity, and sensitive personal information (such as account credentials).

Your Rights under CCPA/CPRA

If You are a California resident, You have the following rights:

• The right to know what Personal Data is collected and for what purposes.
• The right to request access to and disclosure of the Personal Data collected.
• The right to correct inaccurate Personal Data.
• The right to request deletion of Your Personal Data.
• The right to opt out of the sale or sharing of Personal Data.
• The right to limit the use and disclosure of sensitive personal information.
• The right not to be discriminated against for exercising any of Your consumer rights.

Do Not Sell My Personal Information

We do not sell personal information as the term is commonly understood. We do allow Service Providers to use Your personal information for the business purposes described in Our Privacy Policy, and these may be deemed a sale under CCPA/CPRA. You have the right to opt out of any sale of Your personal information by contacting Us.

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us.

Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and, when relevant, via email or a prominent notice on Our Service prior to the change becoming effective.

If You have any questions about this Privacy Policy, You can contact Us by email: info@usecliro.com