Terms and Conditions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of these Terms and Conditions:

Application

means the software program provided by the Company, named Cliro, which constitutes a Generative Engine Optimization (GEO) platform for monitoring, analyzing, and optimizing the visibility of brands, websites, and content within large language models (LLMs) and generative search engines.

Affiliate

means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.

Account

means a unique account created for You to access Our Service or parts of Our Service.

Country

refers to: United States of America (State of Florida).

Company

(referred to as either "the Company", "We", "Us", or "Our" in this Agreement) refers to Enterprise Software Development LLC, Florida, United States.

Content

refers to any data, text, information, URL, domain, brand, prompt, query, file, or material that You input, upload, configure, or generate through the Service.

Device

means any device that can access the Service, such as a computer, a cellphone, or a digital tablet.

Feedback

means feedback, innovations, or suggestions sent by You regarding the attributes, performance, or features of Our Service.

LLM Data

refers to the queries, prompts, responses, citations, and other outputs generated or processed by third-party language models (such as OpenAI, Anthropic, Google, Perplexity, among others) through the Service.

Service

refers to the Application, including all functionalities, APIs, dashboards, reports, and associated tools for positioning within LLMs.

Subscriptions

refer to the services or access to the Service offered on a subscription basis by the Company to You.

Terms and Conditions

(also referred to as "Terms") mean these Terms and Conditions that form the entire agreement between You and the Company regarding the use of the Service.

Third-party Social Media Service

means any services or content (including data, information, products, or services) provided by a third party that may be displayed, included, or made available by the Service.

Third-party LLM Services

means any large language model or generative search engine operated by a third party (including, without limitation, ChatGPT, Claude, Gemini, Perplexity, Grok) to which the Service connects or queries to provide GEO functionalities.

You

means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service.

These are the Terms and Conditions governing the use of this Service and the agreement that operates between You and the Company. These Terms and Conditions set out the rights and obligations of all users regarding the use of the Service.

Your access to and use of the Service is conditioned on Your acceptance of and compliance with these Terms and Conditions. These Terms and Conditions apply to all visitors, users, and others who access or use the Service.

By accessing or using the Service, You agree to be bound by these Terms and Conditions. If You disagree with any part of these Terms and Conditions, then You may not access the Service.

You represent that You are over the age of 18. The Company does not permit those under 18 to use the Service.

If You use the Service on behalf of a legal entity, You represent and warrant that You have the authority to bind that entity to these Terms, in which case "You" shall refer to that entity.

Your access to and use of the Service is also conditioned on Your acceptance of and compliance with the Privacy Policy of the Company. Please read Our Privacy Policy carefully before using Our Service.

The Service is a Generative Engine Optimization (GEO) platform designed to help You monitor, analyze, and optimize the presence, visibility, and positioning of brands, websites, products, and content within large language models (LLMs) and generative search engines. The Service may include, among other features:

• Automated monitoring of brand mentions and citations in LLM responses.
• Comparative visibility analysis against competitors.
• Generation of content optimization recommendations to improve visibility within generative search engines.
• Historical tracking of prompts, responses, and performance metrics.
• Integrations with third-party tools (Search Console, CMS, analytics platforms).

You acknowledge and agree that the Service depends on third-party APIs and services (including LLM providers) whose availability, behavior, and outputs may vary and are outside the direct control of the Company.

Subscription Period

The Service or some parts of the Service are available only with a paid Subscription. You will be billed in advance on a recurring and periodic basis (such as daily, weekly, monthly, or annually), depending on the type of Subscription plan You select when purchasing the Subscription.

At the end of each period, Your Subscription will automatically renew under the exact same conditions unless You cancel it or the Company cancels it.

Subscription Cancellations

You may cancel Your Subscription renewal either through Your Account settings page or by contacting the Company. You will not receive a refund for the fees You already paid for Your current Subscription period, and You will be able to access the Service until the end of Your current Subscription period.

Billing

You shall provide the Company with accurate and complete billing information, including full name, address, state, zip code, telephone number, and a valid payment method information.

Should automatic billing fail to occur for any reason, the Company will issue an electronic invoice indicating that You must proceed manually, within a certain deadline date, with the full payment corresponding to the billing period as indicated on the invoice.

Fee Changes

The Company, in its sole discretion and at any time, may modify the Subscription fees. Any Subscription fee change will become effective at the end of the then-current Subscription period.

The Company will provide You with reasonable prior notice of any change in Subscription fees to give You an opportunity to terminate Your Subscription before such change becomes effective.

Your continued use of the Service after the Subscription fee change comes into effect constitutes Your agreement to pay the modified Subscription fee amount.

Refunds

Except when required by law, paid Subscription fees are non-refundable.

Certain refund requests for Subscriptions may be considered by the Company on a case-by-case basis and granted at the sole discretion of the Company.

Usage Limits and Quotas

Your Subscription plan may include quantitative limits on the use of the Service, such as the number of LLM queries, number of brands, domains, or keywords monitored, number of users, API calls, or volume of data processed. These limits are described in Your Subscription plan or in the Service documentation.

The Company reserves the right to modify such limits, suspend access upon exceeding the limits, or charge additional fees for use above the contracted limits, with reasonable prior notice.

When You create an account with Us, You must provide Us with information that is accurate, complete, and current at all times. Failure to do so constitutes a breach of the Terms, which may result in immediate termination of Your account on Our Service.

You are responsible for safeguarding the password that You use to access the Service and for any activities or actions under Your password, whether Your password is with Our Service or a Third-Party Social Media Service.

You agree not to disclose Your password to any third party. You must notify Us immediately upon becoming aware of any breach of security or unauthorized use of Your account.

You may not use as a username the name of another person or entity or that is not lawfully available for use, a name or trademark that is subject to any rights of another person or entity other than You without appropriate authorization, or a name that is otherwise offensive, vulgar, or obscene.

When using the Service, You agree NOT to engage in any of the following actions:

• Use the Service in any way that violates applicable local, state, national, or international laws or regulations.
• Use the Service to generate, distribute, or promote spam, misleading content, misinformation, malicious manipulation of LLM outputs ("LLM SEO spam"), prompt injection against third parties, or any form of fraud.
• Attempt to gain unauthorized access to the systems, servers, networks, or accounts of other users of the Service.
• Reverse engineer, decompile, disassemble, or attempt to derive the source code of the Service, except to the extent permitted by applicable law.
• Use the Service to train, fine-tune, or develop artificial intelligence models that compete with the Company, except as expressly authorized in writing.
• Overload, interfere with, or disrupt the integrity or performance of the Service, including the use of unauthorized bots, scrapers, or automated tools.
• Upload, transmit, or process through the Service any illegal, infringing, defamatory, obscene content, content that violates third-party intellectual property rights, or personal information of third parties without the corresponding legal basis.
• Resell, sublicense, or redistribute the Service or its outputs to third parties without the prior written consent of the Company.
• Violate the terms of service, acceptable use policies, or content policies of the third-party LLM providers connected to the Service.

You expressly acknowledge and agree that the Service connects to, queries, and depends on Third-party LLM Services (including, without limitation, OpenAI, Anthropic, Google, Perplexity, xAI, and others). Therefore:

• Availability: the availability, performance, and behavior of the Service depend on the availability of third-party APIs. The Company does not guarantee the uninterrupted operation of the Service when LLM providers experience downtime, changes to their APIs, modifications to their models, or usage restrictions.
• Outputs: the outputs, responses, citations, and data generated by LLMs are produced by third parties and may be inaccurate, incomplete, biased, outdated, hallucinated, or vary between queries. The Company does not guarantee the accuracy, reliability, or stability of LLM outputs.
• No guarantee of positioning: the Company does not guarantee any specific result, improvement in visibility, position, citation, or mention within LLMs. The algorithms, training models, and policies of LLM providers are outside Our control and may change at any time.
• Compliance with third-party policies: You agree to comply with the terms of service and acceptable use policies of the LLM providers when using the Service.
• Changes or discontinuation: the Company reserves the right to add, modify, or discontinue integrations with any LLM provider at any time, without such action constituting a breach of these Terms.

Ownership of the Service

The Service and its original content (excluding Content provided by You or other users), features, and functionality are and will remain the exclusive property of the Company and its licensors.

The Service is protected by copyright, trademark, and other laws of both the Country and foreign countries. Our trademarks and trade dress may not be used in connection with any product or service without the prior written consent of the Company.

Your Content

You retain all intellectual property rights in the Content You upload, input, or configure within the Service. By using the Service, You grant the Company a worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to host, store, process, transmit, display, and use Your Content solely for the purpose of providing the Service to You and operating, improving, and developing the Service.

You represent and warrant that You have all necessary rights to the Content You upload to the Service and that such Content does not infringe the rights of any third party.

Aggregated and Anonymized Data

The Company may use aggregated, statistical, and anonymized data derived from the use of the Service (which does not identify You, Your customers, or third parties) for purposes of trend analysis, benchmarking, research, Service improvement, and training of proprietary analytical models. Such aggregated data is the property of the Company.

Your Feedback to Us

You assign all rights, title, and interest in any Feedback You provide the Company. If for any reason such assignment is ineffective, You agree to grant the Company a non-exclusive, perpetual, irrevocable, royalty-free, worldwide right and license to use, reproduce, disclose, sub-license, distribute, modify, and exploit such Feedback without restriction.

Our Service may contain links to third-party websites or services that are not owned or controlled by the Company.

The Company has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We strongly advise You to read the terms and conditions and privacy policies of any third-party websites or services that You visit.

We may terminate or suspend Your Account immediately, without prior notice or liability, for any reason whatsoever, including without limitation if You breach these Terms and Conditions.

Upon termination, Your right to use the Service will cease immediately. If You wish to terminate Your Account, You may simply discontinue using the Service.

Upon termination, the Company may delete Your Content and Account data in accordance with its retention policy. You are responsible for exporting Your Content prior to termination.

Notwithstanding any damages that You might incur, the entire liability of the Company and any of its suppliers under any provision of these Terms and Your exclusive remedy for all of the foregoing shall be limited to the amount actually paid by You through the Service during the twelve (12) months preceding the event giving rise to the claim, or one hundred US dollars (USD 100) if You have not purchased anything through the Service.

To the maximum extent permitted by applicable law, in no event shall the Company or its suppliers be liable for any special, incidental, indirect, or consequential damages whatsoever (including, but not limited to, damages for loss of profits, loss of data or other information, business interruption, personal injury, loss of privacy, loss of visibility or positioning within LLMs, loss of web traffic, business decisions based on Service outputs, or any other damage arising out of or in any way related to the use of or inability to use the Service).

Some states do not allow the exclusion of implied warranties or limitation of liability for incidental or consequential damages, which means that some of the above limitations may not apply. In these states, each party's liability will be limited to the greatest extent permitted by law.

The Service is provided to You "AS IS" and "AS AVAILABLE" and with all faults and defects without warranty of any kind. To the maximum extent permitted under applicable law, the Company, on its own behalf and on behalf of its Affiliates and its and their respective licensors and service providers, expressly disclaims all warranties, whether express, implied, statutory, or otherwise, with respect to the Service.

Without limiting the foregoing, neither the Company nor any of the Company's providers makes any representation or warranty of any kind, express or implied: (i) as to the operation or availability of the Service, or the information, content, and materials or products included thereon; (ii) that the Service will be uninterrupted or error-free; (iii) as to the accuracy, reliability, or currency of any information or content provided through the Service, including the outputs, metrics, citations, and responses generated by third-party LLMs; (iv) that the Service, its servers, the content, or e-mails sent from or on behalf of the Company are free of viruses, scripts, trojan horses, worms, malware, or other harmful components; (v) that the use of the Service will result in any specific improvement in visibility, positioning, traffic, or business results.

Some jurisdictions do not allow the exclusion of certain types of warranties or limitations on applicable statutory rights of a consumer, so some or all of the above exclusions and limitations may not apply to You.

You agree to defend, indemnify, and hold harmless the Company, its Affiliates, licensors, and service providers, and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors, and assigns, from and against any claims, liabilities, damages, losses, and expenses, including, without limitation, reasonable legal and accounting fees, arising out of or in any way connected with: (i) Your breach of these Terms; (ii) Your use of the Service, including the Content You upload or process; (iii) Your violation of the rights of any third party; or (iv) Your violation of the policies or terms of the third-party LLM providers.

The laws of the State of Florida, United States of America, excluding its conflicts of law rules, shall govern these Terms and Your use of the Service. Your use of the Application may also be subject to other local, state, national, or international laws.

If You have any concern or dispute about the Service, You agree to first try to resolve the dispute informally by contacting the Company.

Any dispute not resolved informally shall be submitted to binding arbitration in accordance with the rules of the American Arbitration Association (AAA), conducted in Florida, in the English language. Notwithstanding the foregoing, either party may seek injunctive relief in a court of competent jurisdiction to protect its intellectual property rights.

If You are a European Union consumer, You will benefit from any mandatory provisions of the law of the country in which You are resident.

If You are a U.S. federal government end user, Our Service is a "Commercial Item" as that term is defined at 48 C.F.R. §2.101.

You represent and warrant that (i) You are not located in a country that is subject to the United States government embargo, or that has been designated by the United States government as a "terrorist supporting" country; and (ii) You are not listed on any United States government list of prohibited or restricted parties.

Severability

If any provision of these Terms is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law, and the remaining provisions will continue in full force and effect.

Waiver

Except as provided herein, the failure to exercise a right or to require performance of an obligation under these Terms shall not affect a party's ability to exercise such right or require such performance at any time thereafter, nor shall the waiver of a breach constitute a waiver of any subsequent breach.

These Terms and Conditions may have been translated if We have made them available to You on Our Service. You agree that the original English text shall prevail in the case of a dispute.

We reserve the right, at Our sole discretion, to modify or replace these Terms at any time. If a revision is material, We will make reasonable efforts to provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at Our sole discretion.

By continuing to access or use Our Service after those revisions become effective, You agree to be bound by the revised terms. If You do not agree to the new terms, in whole or in part, please stop using the website and the Service.

If You have any questions about these Terms and Conditions, You can contact Us:

• By email: info@usecliro.com
• By postal mail: Florida, United States