Guías, análisis y datos sobre GEO, AEO y SEO para que tu marca aparezca y sea citada en ChatGPT, Gemini, Claude y Perplexity.
AI crawlers are the bots AI companies use to fetch web content for training, retrieval and answers. Learn the types, the major bots, and why detection matters.
Cómo medir en GA4 el tráfico que llega desde ChatGPT y otras IA: el nuevo canal AI Assistant, el tráfico oscuro y el setup recomendado para 2026.
llms.txt is a proposed Markdown file that gives AI systems a curated guide to your key content. Learn what it is, who actually uses it, and whether you need one.
AI Overviews are Google's AI-generated summaries at the top of search results. Learn how they work, how they differ from AI Mode, and how to get cited.
robots.txt tells crawlers which parts of your site they may access. Learn how it works, how to control AI bots with it, and the mistakes to avoid.
RAG (retrieval-augmented generation) lets an AI retrieve real sources before answering. Learn how it works and why it makes content retrievability matter.
Grounding is when an AI anchors its answer in real, retrieved sources rather than memory alone. Learn how it works, why it reduces errors, and why it matters.
Qué es el archivo llms.txt, cómo crear el tuyo paso a paso y la verdad sobre su adopción: por qué hoy es una apuesta de bajo costo y bajo impacto.
A large language model (LLM) is an AI trained on vast text to predict and generate language. Learn how LLMs work, what they can't do, and why they matter for search.
Brand sentiment is whether AI engines describe your brand positively, neutrally or negatively. Learn why it matters, how AI forms it, and how to monitor it.
Comparamos Cliro con tres alternativas: Otterly, Peec AI y AthenaHQ. Precio, cobertura, monitoreo vs acción y cuándo conviene cada una.
Source attribution is how AI engines credit the sources behind an answer. Learn how it works, why it varies by engine, and what it means for brands.
