Guías, análisis y datos sobre GEO, AEO y SEO para que tu marca aparezca y sea citada en ChatGPT, Gemini, Claude y Perplexity.
A canonical tag tells search engines which URL is the master version when duplicate or similar pages exist. Learn how rel=canonical works, and how to avoid mistakes.
Guía práctica de GEO para que ChatGPT mencione y cite tu marca: cómo darle acceso, estructurar tu contenido y estar en las fuentes que consulta.
Meta titles and meta descriptions are the tags that control how your page appears in search results. Learn the best practices, length limits and pitfalls.
Domain authority is a third-party score that predicts how well a site can rank — not a Google ranking factor. Learn how it works, and how to use it well.
Comparamos las mejores herramientas de GEO en 2026 —Cliro, Profound, Otterly, Peec AI y AthenaHQ— y para qué tipo de equipo es cada una.
A backlink is a link from another website to yours — one of SEO's strongest authority signals. Learn what makes a link valuable, and how to earn good ones.
Crawling is how search engine bots discover and read the pages on your site. Learn how it works, how to control it with robots.txt, and how to fix crawl errors.
¿Tu marca aparece en ChatGPT cuando alguien pide recomendaciones de tu rubro? Cómo comprobarlo con una prueba manual, sus límites y cómo medirlo en serio.
Indexing is how a search engine stores your pages so they can appear in results. Learn how it works, why some pages aren't indexed, and how to get them in.
A SERP is the page a search engine returns for a query. Learn its anatomy, the SERP features that now dominate it, and how AI Overviews reshaped SEO strategy.
El AEO (Answer Engine Optimization) es optimizar tu contenido para ser la respuesta directa en AI Overviews, ChatGPT y la búsqueda por voz. Qué es y cómo hacerlo.
Search intent is the real goal behind a query. Learn the four types of intent, how to read it from the SERP, and why matching intent beats matching the keyword.
