SEO
What Is a Keyword in SEO? Types, Intent and Research
A keyword is the word or phrase someone types into a search engine. Learn how keywords are classified, measured and researched — and how they work in AI search.
January 13, 20269 min
GEO & AI visibility blog
Guides, analysis and data on GEO, AEO and SEO to help your brand show up and get cited in ChatGPT, Gemini, Claude and Perplexity.
GEO
What is GEO (Generative Engine Optimization)? A complete guide
GEO (Generative Engine Optimization) means optimizing your brand to show up in answers from ChatGPT, Gemini and other AI. What it is, why it matters, how to do it and how to measure it.
January 9, 20264 min
SEO
What Is SEO? Search Engine Optimization Explained
SEO is the practice of improving a site's visibility in organic search. A technical guide to how engines crawl, index and rank — and how it works in 2026.
January 7, 202611 min
GEO
SEO, AEO and GEO: what they are and how they differ
SEO, AEO and GEO aren't the same, nor do they replace each other: they're three layers of one visibility strategy. We explain what each is and how they work together.
January 6, 20265 min