SEO
What Is a Canonical Tag? How to Fix Duplicate Content
A canonical tag tells search engines which URL is the master version when duplicate or similar pages exist. Learn how rel=canonical works, and how to avoid mistakes.
February 17, 20267 min
GEO & AI visibility blog
Guides, analysis and data on GEO, AEO and SEO to help your brand show up and get cited in ChatGPT, Gemini, Claude and Perplexity.
AI visibility
How to appear in ChatGPT: an optimization guide (GEO)
A practical GEO guide to getting ChatGPT to mention and cite your brand: how it retrieves and selects sources, why it cites only a fraction of what it reads, and the levers that actually move visibility.
February 13, 20267 min
SEO
Meta Title and Meta Description: A Complete SEO Guide
Meta titles and meta descriptions are the tags that control how your page appears in search results. Learn the best practices, length limits and pitfalls.
February 11, 20266 min
SEO
What Is Domain Authority? Is It a Google Ranking Factor?
Domain authority is a third-party score that predicts how well a site can rank — not a Google ranking factor. Learn how it works, and how to use it well.
February 9, 20267 min
GEO
The best GEO tools in 2026
We compare the best GEO tools in 2026 —Cliro, Profound, Otterly, Peec AI and AthenaHQ— and which type of team each one is for.
February 5, 20264 min
SEO
What Is a Backlink? Why Inbound Links Still Matter
A backlink is a link from another website to yours — one of SEO's strongest authority signals. Learn what makes a link valuable, and how to earn good ones.
February 3, 20267 min
SEO
What Is Crawling in SEO? How Search Bots Find Pages
Crawling is how search engine bots discover and read the pages on your site. Learn how it works, how to control it with robots.txt, and how to fix crawl errors.
January 29, 20267 min
AI visibility
How to know if your brand appears in ChatGPT
Does your brand show up in ChatGPT when someone asks for recommendations in your category? How to check it with a manual test, its limits and how to measure it for real.
January 27, 20263 min
SEO
What Is Indexing in SEO? How Search Engines Store Pages
Indexing is how a search engine stores your pages so they can appear in results. Learn how it works, why some pages aren't indexed, and how to get them in.
January 23, 20268 min
SEO
What Is a SERP? Search Engine Results Pages Explained
A SERP is the page a search engine returns for a query. Learn its anatomy, the SERP features that now dominate it, and how AI Overviews reshaped SEO strategy.
January 21, 20267 min
AEO
What is AEO (Answer Engine Optimization): a complete guide
AEO (Answer Engine Optimization) is optimizing your content to be the direct answer in AI Overviews, ChatGPT and voice search. What it is and how to do it.
January 19, 20264 min
SEO
What Is Search Intent? The 4 Types and How to Match It
Search intent is the real goal behind a query. Learn the four types of intent, how to read it from the SERP, and why matching intent beats matching the keyword.
January 15, 20267 min