GEOAI visibility
What Is an AI Crawler? The Bots Behind AI Search
AI crawlers are the bots AI companies use to fetch web content for training, retrieval and answers. Learn the types, the major bots, and why detection matters.
June 9, 20265 min
GEO & AI visibility blog
Guides, analysis and data on GEO, AEO and SEO to help your brand show up and get cited in ChatGPT, Gemini, Claude and Perplexity.
AI visibility
How to measure ChatGPT traffic in GA4
How to measure traffic from ChatGPT and other AI in GA4: the new AI Assistant channel, the dark-traffic problem and the recommended 2026 setup.
June 2, 20263 min
GEOAI visibility
What Is llms.txt? The Proposed AI Content Standard
llms.txt is a proposed Markdown file that gives AI systems a curated guide to your key content. Learn what it is, who actually uses it, and whether you need one.
May 29, 20264 min
GEOAI visibility
What Are Google AI Overviews? How They Work in 2026
AI Overviews are Google's AI-generated summaries at the top of search results. Learn how they work, how they differ from AI Mode, and how to get cited.
May 27, 20265 min
GEOAI visibility
What Is robots.txt? Controlling Crawlers and AI Bots
robots.txt tells crawlers which parts of your site they may access. Learn how it works, how to control AI bots with it, and the mistakes to avoid.
May 25, 20264 min
GEOAI visibility
What Is RAG? Retrieval-Augmented Generation Explained
RAG (retrieval-augmented generation) lets an AI retrieve real sources before answering. Learn how it works and why it makes content retrievability matter.
May 21, 20264 min
GEOAI visibility
What Is Grounding in AI? Anchoring Answers in Sources
Grounding is when an AI anchors its answer in real, retrieved sources rather than memory alone. Learn how it works, why it reduces errors, and why it matters.
May 19, 20264 min
GEO
What is llms.txt and how to create yours
What the llms.txt file is, how to create yours step by step and the truth about its adoption: why it's a low-cost, low-yield bet right now.
May 14, 20263 min
GEOAI visibility
What Is a Large Language Model (LLM)? A Clear Guide
A large language model (LLM) is an AI trained on vast text to predict and generate language. Learn how LLMs work, what they can't do, and why they matter for search.
May 12, 20264 min
GEOAI visibility
What Is Brand Sentiment in AI Search? A Practical Guide
Brand sentiment is whether AI engines describe your brand positively, neutrally or negatively. Learn why it matters, how AI forms it, and how to monitor it.
May 8, 20265 min
GEO
Cliro vs Otterly, Peec AI and AthenaHQ: a comparison
We compare Cliro with three alternatives: Otterly, Peec AI and AthenaHQ. Pricing, coverage, monitoring vs action and when each one fits.
May 6, 20263 min
GEOAI visibility
What Is Source Attribution? How AI Credits Its Sources
Source attribution is how AI engines credit the sources behind an answer. Learn how it works, why it varies by engine, and what it means for brands.
May 4, 20264 min