AEO
What Is Self-Contained Content? Writing for AI Citation
Self-contained content is text that stands on its own, so AI can extract it without losing meaning. Learn the principles and how to write it for AEO.
March 25, 20265 min
GEO & AI visibility blog
Guides, analysis and data on GEO, AEO and SEO to help your brand show up and get cited in ChatGPT, Gemini, Claude and Perplexity.
GEO
What kinds of sources do LLMs cite most?
What kinds of sources ChatGPT, Gemini and Perplexity cite most, according to the studies: why Reddit, Wikipedia and YouTube dominate, and what to do about it.
March 23, 20263 min
AEO
What Is an Answer Engine? How It Differs From Search
An answer engine returns a direct answer instead of a list of links. Learn how answer engines like Perplexity work, and how they differ from search engines.
March 19, 20264 min
SEO
On-Page, Off-Page and Technical SEO: The 3 Pillars
On-page, off-page and technical SEO are the three pillars of search optimization. Learn what each covers, how they differ, and how they work together to rank.
March 17, 20264 min
AEO
How to write content AI wants to cite
How to write content AI wants to cite: answer first, add data and statistics, clear structure and cite sources. What the evidence says actually works.
March 12, 20262 min
SEO
What Are Long-Tail Keywords? Lower Volume, Higher Intent
Long-tail keywords are longer, specific queries with lower volume but higher intent and conversion. Learn why they matter, and how to find and use them.
March 11, 20264 min
SEO
What Is a Featured Snippet? How to Win Position Zero
A featured snippet is the answer box Google shows above the results. Learn the types, how to win one, and how snippets connect to AI Overviews.
March 6, 20264 min
AI visibility
How to appear in Perplexity
Perplexity cites only a few sources per answer. How to make your brand one of them: crawlability, extractable content, freshness and authority.
March 4, 20263 min
SEO
What Is E-E-A-T? Experience, Expertise, Authority, Trust
E-E-A-T is Google's framework for content quality: Experience, Expertise, Authoritativeness and Trust. Learn what each means and how to demonstrate it.
March 2, 20265 min
SEO
What Are Core Web Vitals? LCP, INP and CLS Explained
Core Web Vitals are Google's metrics for page experience: LCP, INP and CLS. Learn the thresholds, how they're measured, and how to improve each one.
February 27, 20265 min
AI visibility
How to appear in Google AI Overviews and Gemini
How to get your brand to show up in Google's AI Overviews and Gemini: why SEO is the foundation, the role of Google-Extended and what content wins.
February 24, 20263 min
SEO
What Is a Sitemap? XML Sitemaps and SEO Best Practices
A sitemap is a file that lists your site's URLs to help search engines discover and crawl them. Learn the types, what to include, and the best practices.
February 19, 20265 min